Clientele Analysis (health and social services sector)

CIM conducts socioeconomic, demographic and trend studies as well as analyses of health services use, which are vital for understanding the needs of the clientele and defining the offer of services in the health and social services sector.

Our experts have developed specialized expertise in the analysis of demographic, socio-economic and epidemiological profiles used in most CIM projects with agencies and institutions.

Whether at the strategic and operational level or in support of the property management plan, such studies provide valuable information for sound decision-making. Essentially, the profile of the clientele and service utilization makes it possible to:

• measure populations' needs and service utilization
• identify the characteristics of specific demographic pools
• compare levels of service utilization by population
• evaluate the response of health care facilities to the populations' needs
• create health service utilization profiles and define facility market shares
• compare types of service delivery among institutions and measure the relative performance of one institution against its peers as well as in relation to established ratios and targets
• target priorities and areas requiring improvement
• projected needs over time, integrating demographic and socio-economic factors and service delivery targets